OVERVIEW.
Beauty E-Commerce App – UI/UX Case Study
Overview:
A mobile application designed to simplify beauty shopping by offering users an easy and engaging way to explore, compare, and purchase cosmetics online.
Problem:
Users found it difficult to discover suitable beauty products and make confident purchase decisions due to poor navigation and lack of personalization.
Goal:
To create a seamless, personalized, and visually appealing shopping experience that builds trust and helps users find products effortlessly.
Process:
Conducted user research and competitor analysis to identify pain points.
Designed wireframes focusing on intuitive navigation and clean aesthetics.
Built interactive prototypes and gathered feedback for refinement.
Ensured accessibility and consistent design using a cohesive color palette and typography.
Solution:
A modern, user-friendly app featuring smart search, product filters, personalized recommendations, and an interactive cart experience.
Impact:
Improved user engagement and reduced drop-off rates by enhancing usability and creating a delightful, confidence-building shopping journey.
